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Category Archives: Advertising

How DOOH Will Help Solve Youth Unemployment in Africa

How DOOH Will Help Solve Youth Unemployment in Africa Digital Out-of-Home (DOOH) advertising is emerging as a pivotal tool in addressing youth unemployment across Africa. By leveraging digital screens in […]

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The Digital Horizon: The Rise of DOOH in Africa
4 December , 2024
The Digital Horizon: The Rise of DOOH in Africa

In recent years, the African continent has witnessed a remarkable transformation in its advertising landscape, marked by the rapid ascent of Digital Out-of-Home (DOOH) advertising. As urban centers burgeon and […]

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The Power of Many: Why More Road Signages Trump One Large Billboard
25 January , 2024
The Power of Many: Why More Road Signages Trump One Large Billboard

In the dynamic world of advertising, the battle for attention is fierce. When it comes to reaching motorists and pedestrians on the road, the debate often revolves around whether one […]

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